Sunlands.com

"Stay Engaged", in self-study journey with peers for part-time students - Sunlands Community

Sunlands.com targets professional people who seek self-study higher education undergraduate degree in China to achieve their next-level career goal.

Work Experience

I managed mobile community features, which served as the retention fuel to help students be more persistent in their learning journey. Close to 2 million students eventually got the degree with Sunlands.com's cohort-based programs.

ROLE

Product Manager, Social and Community

CHALLENGE

Build an in-app community to:
1. Improve retention by connecting students with peers who have similar majors, schedules, and goals
2. Reduce repetitive manual works from teachers by converting private chat to public discussion

METHOD

Agile Development

OUTCOME

Weekly responded post +25%, weekly active users +10%

Some of my works released in 2016 are still playing key roles with high adoption in Sunlands APP and the community tab still takes 1st and 3rd tab. The "My cohort and school" feature also serves as a key touchpoint after user's onboarding.

Check it on iOS.